Pricing
You only pay for team size.
$29/mo
You, one location. The whole product. Or $290 a year — two months free.
$49.99/mo
For businesses with staff: three people including you, $10/mo for each one after. Still the whole product. Or $499.90 a year — two months free.
First month free on either plan — card required, cancel anytime. Second location? +$29/mo — its own team, its own hours. Pay for the year and get two months free.
Start with your business nameEverything, listed
Both plans get every line below, and the add-ons are marked as add-ons. The only difference between Solo and Team is how many people are on your calendar.
The website
The whole site built for you — your real photos, services and hours, not a template you fill in
Your own domain, included — yourshop.com, registered and renewed on us
Changes whenever you want — text us, done the same day
Hosting, SSL, backups and security
Booking
Online booking around your real hours, staff and locations
Deposits at booking — protect against no-shows
Waitlist — when someone cancels we text whoever has waited longest and hold the slot for them
Rooms, chairs and equipment — two treatment rooms means two at once, however many staff are free
Automatic text and email reminders before every appointment, no per-booking limit
3 team members per location included, you and two others, each with their own calendar — $10/mo for each one after that
A second location for +$29/mo — its own team, hours and calendar
Google Business Profile
Connect your listing in one tap
Hours and store info sync — change it in HQ, your Google listing updates, with your say-so
Reviews asked automatically after every finished appointment
Google reviews and site reviews together, answered from one screen
Getting paid
Card payments straight from your site — Stripe's standard processing fee is the only cost, ever
An online store
Print-on-demand merch — no stock, no upfront cost
Tips at checkout — they reach the person whole, never counted as shop takings or split on commission
Gift cards and packages (“five cuts, pay for four”), redeemed from one box at the counter
Split payments — a gift card with $8 left still works; take the rest however they want to pay
0% commission on anything you sell, book, or take a deposit on
Staying in touch
Unlimited email campaigns
Marketing texts, $10/mo add-on: your own toll-free number, 500 texts a month per location, 3¢ beyond; we handle the carrier paperwork, no fee
Appointment reminders and review requests don't count against that allowance; those are unlimited
Your customer list, exportable any time — it's yours
Google Ads
Google Ads add-on, $4.99/mo on either plan: pick what to advertise, look over the ad we wrote for your trade, and create it
It runs in your own Google Ads account, which stays yours — disconnect any time. No account yet? HQ walks you through making one
Every campaign starts switched off. Nothing is spent until you turn it on, and you set the daily limit and the dates
You pay Google directly for the clicks; the $4.99 is ours. Results in HQ show what you spent and the clicks, calls and bookings that came from it
Running the business
Reports on any date range — money taken, no-shows, new vs. returning, your busiest day
CSV export for your accountant
A real person answers when something breaks — text or chat, same day
Your money
No commission on sales, bookings, or deposits — you keep all of it. The only fee anywhere is Stripe’s standard card-processing charge (about 3%: 2.9% + 30¢ per transaction), which every processor charges and which goes to Stripe, not us. Cash? Nobody takes anything.
Not a chatbot and not a ticket queue — a real person answers these personally, usually the same day. We'll even build your whole site for you, free — or just ask first; it reaches the same team either way.
Straight answers
Team size — that's it. Solo covers you working alone; Team covers three people including you, each with their own bookable calendar and hours, and $10/mo adds another seat whenever you need one. Every feature is in both plans. There is nothing to upgrade for except people.
Add it for $29/mo. Each location gets its own team — three people on Team, one on Solo, counting the owner — its own hours, and its own calendar, all under the same website and the same login.
0% — no commission, ever. You keep 100% of every sale and deposit. The only cost is Stripe's standard card-processing fee, about 3% (2.9% + 30¢ per transaction), which every processor charges and which goes to Stripe, not to us. Money settles into your own Stripe account.
We do. You give us your business name, we build the whole thing — photos, services, hours, words — and it goes live the same day. Want something changed? Text us. It's done same day. You never touch a website builder.
Yes. We register yourshop.com for you and the yearly renewal is on us — no separate domain bill, ever. Already own a domain? Connect it instead; that's included too.
Appointment reminders, confirmations, review requests and replies are included in every plan and work from day one — set however many lead times you want and each one goes out by text. Texting capacity scales with your team (about 400 texts per person a month); if a shop genuinely goes over that in a month, reminders don't stop, they just go out by email instead for the rest of it, automatically, then reset. Marketing texts are a $10/mo add-on: your shop gets its own toll-free texting number, 500 marketing texts a month per location (which also adds to your texting capacity above), 3¢ each beyond, and no customer gets more than a few a month from you (you set the number). One honest thing up front: US carriers verify every business that sends marketing texts. We file it for you from the details you already gave us — a solo owner needs nothing extra, an LLC needs its EIN — and it usually takes one to four days before marketing texts switch on. There is no fee for that. Reminders never wait on it. Email campaigns are unlimited.
The add-on is $4.99/mo on top of either plan. In HQ you pick what to advertise, look over the ad we wrote for your trade, and create it. It runs in your own Google Ads account — if you don't have one, HQ walks you through opening it — and Google bills you directly for the clicks. Every campaign starts switched off, so nothing is spent until you turn it on, and you set the daily limit and the dates. We can't promise how many calls or bookings it brings; Results shows you what it actually did. Cancel the add-on any time.
There's a plain-English page for it: what the carriers require, what we need from you, how long it takes, what it costs (nothing extra), and what happens when a customer replies or says STOP. See /v2/texting.
You tell us; we do the moving. Your services, prices, hours, and client list come with you, and your new site is live before you cancel anything over there — so there's never a day you can't be booked.
A month at a time, and the first month is free on both plans — your card isn't charged until it ends, and you can cancel before then. No contract, no setup fee. Pay for the year instead and two months are free.